Quenching the thirst of Aussies all summer long.
To drive customers to the new BWS app we developed a unique gamified promotion giving customers a 1 in 3 chance to win every day of summer!
The promotion and accompanying campaign resulted in 314,254 new app downloads, a top 2 spot in the App Store food & beverage category, and a $1.9 million in sales direct from the Cooler.
What’s even more epic than these results? 100% of people who downloaded BWS on tAPP, interacted with Cooler. Cooler was the primary reason BWS customers used the app and returned day after day.
The Cooler is now a permanent part of the annual BWS summer campaign.
Effies Awards 2021 - Marketing other than advertising - Finalist
Effies Awards 2022 - Innovative media - Finalist (pending)